The enthusiasm for la restauration rapide comes closer as consumers in France continue to feel a financial pinch. In the meantime, the nation's historically frosty attitude toward American burgers and fries appears to be thawing.
Long ago, McDonald's franchises in France were met with heavy protests. Now, at the end of last year, McDonald's France says that more than 1,100 Golden Arches throughout France rang up sales of €3.3 billion—an 11% increase over 2007.
Long live la restauration rapide:)
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